When the Magic Bullet processor was introduced, it was the star of late-night infomercials and heavy marketing. The concept was great; a miniature food processor, so powerful that it could perform any task a countertop processor could perform, yet it's only the size of a coffee mug.
Considering the unfavorable reviews this processor has garnered, a buyer would be better off to stick with an established kitchen equipment brand, such as a GE food processor.
The Magic Bullet came out with both barrels blazing; it was a blender, grinder, chopper, and mixer. Smiling infomercial actors told us that this tiny processor could chop whole vegetables, juice whole fruits and grind meat. Unfortunately, this processor tries to do too much and really doesn't accomplish any of them very well. The motor is not as powerful as it seemed in the advertisements. Where the ad showed whole vegetables being tossed into the processor, the actual capacity is little over a cup. Where the ad showed beautiful salsas, made of coarsely chopped vegetables, what you are more likely to get is a mashed, mangled mess.
That's not to say that this processor doesn't have a place in the kitchen. As a blender, it's great for mixing hot or cold drinks. The unique cup features, including mug attachments and color coded rims, suit the Bullet's real functions: it's a mixer and blender, in very small quantities. This miniature processor should have been marketed as a miniature blender.
Considering it's rather limited range of uses, the Bullet processor is a tad expensive. Replacement parts don't come individually; if a part breaks, you have to replace the entire base. With all of the 'cons', it seems prudent to choose a processor that has been on the market longer and proven itself.